The companie's name is Aegis. They've synthesized an interesting molecule that has 3 main components. The first part of the molecule is bound to the material. The second part of the molecule is positively charged and therefore attracts the negatively charged bacteria to it (quiz - what makes the bacterial wall negatively charged?). The third part of the molecule is rigid and "stabs" the cell. The molecule doesn't get consumed in the interaction therefore it can act for a long time.
update 3/15/13 - looks like the business has been restructured
http://www.microban.com/americas/english
the tech video can now be found at http://www.youtube.com/watch?v=UmQy0AunWGo
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